GE held its 5th annual Minds + Machines event in San Francisco on November 15th & 16th, converting an industrial pier into a vibrant user group event location with views of AT&T Park and the Bay Bridge. With more than 2700 attendees, GE outgrew last year's location at the Ft. Mason event center, about 4 miles north, which is set up to hold events. This year, GE used its power equipment, technology, and industry prowess to convert Pier 48 into a fully equipped event venue over the course of the previous weekend.